Tivat – nominated for the Top 100 Green Destinations Story Award in the category Nature & Scenery

“Less is more”. The billboard removal results of Tivat was recognized among the global Top 100 Good Practice Stories. Billboards are a form of visual pollution that degrade the natural and built environment. They ,,commercialize, homogenize, and degrade our natural landscape” and ,,destroy distinctiveness” of communities. Billboards undermine community character and livability – being also a risk for traffic – visibility, distraction, accidents. And in our digital age, they are not smart but an old-fashioned way of marketing with little evidence-based effect. All this and the good and easily transferrable example to other municipalities are reasons why the “Less is more” story has ranked Tivat for a Green Destinations Story Award in the category Nature & Scenery. Six Good Practice Stories from each category of the 2024 Green Destinations Top 100 Stories have been nominated for awards. We are pleased that Tivat is one of them! And every visitor can see the difference when travelling from the airport towards the town – now the first impression are mountains and green landscapes.

An independent international expert jury is reviewing these stories further, to identify the three finalists for each category. These will be promoted and on stage during the Green Destinations Story Awards ceremony at the annual ITB Berlin 2025.

There is another opportunity for Tivat´s Good Practice Story to reach the international public and be promoted further: The People’s Choice Award! The general public is invited to vote for their favourite story. To support more environmental protection, vote for the best Practice Story, vote for Tivat, here and now: https://www.greendestinations.org/story-awards-at-itb-2025/

The full description of “Less is more” with facts and figures can be downloaded https://tivat.travel/wp-content/uploads/2025/01/Less-is-more-Billboard-removal-results-of-Tivat-Montenegro.pdf